Animals abused for fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices.

It doesn't have to be this way! Demand for ethical fashion is rising. It's time to fix fashion. Let's #WearitKind.

Sign the pledge

sheep Wool

#endmulesing

fur

#banfur

Down feathers

exotic skins

leather

angora wool

alpaca wool

cashmere

mohair

Only buy certified down

from ducks and geese who haven’t suffered live plucking or force feeding.

Say NO to fur from any animal

Animals should not have to die for a fur coat.

Only buy certified mulesed-free

to tell the wool industry and brands to take responsibility for animal welfare.

Choose sustainable fashion

by considering long-lasting and pre-loved items.

Fur Trade: Deadly. Deceitful. Cruel.

Cruelty, COVID-19 and rising demand for ethical fashion – Fur is inhumane and unnecessary.

Mulesing of lambs

Mulesing is currently performed on approx 70% of Merino wool sheep in Australia. Mulesing has been banned in New Zealand, however, it can still be legally performed in Australia, and without any pain relief.

exotic leather

A life of horror, for some its ended being skinned alive. We can change this!

The Cruel Reality behind Angora Wool

How angora rabbits suffer horrendously for luxury fashion

Live Feather Plucking

Down is a common filling material used in fashion and textiles worldwide, and is especially used by fashion brands who cater for winter or outdoor apparel.

Suffering for Luxury Mohair

How angora goats are cruelly farmed for their soft hair

The Cost to Goats behind your Cashmere Sweater

Suffering for the luxury of cashmere

TAKE THE PLEDGE

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#endmulesing

#banfur

#WearItKind - Our Campaign for Animal-friendly Fashion

For a world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. Together, we can drive an animal-friendly fashion future. Learn more about #WearItKind.

Only buy certified down

from ducks and geese who haven’t suffered live plucking or force feeding.

Say NO to fur from any animal

Animals should not have to die for a fur coat.

Only buy certified mulesed-free

to tell the wool industry and brands to take responsibility for animal welfare.

Choose sustainable fashion

by considering long-lasting and pre-loved items.

Cruelty, COVID-19 and rising demand for ethical fashion – Fur is inhumane and unnecessary.

Mulesing is currently performed on approx 70% of Merino wool sheep in Australia. Mulesing has been banned in New Zealand, however, it can still be legally performed in Australia, and without any pain relief.

A life of horror, for some its ended being skinned alive. We can change this!

How angora rabbits suffer horrendously for luxury fashion

Down is a common filling material used in fashion and textiles worldwide, and is especially used by fashion brands who cater for winter or outdoor apparel.

How angora goats are cruelly farmed for their soft hair

Suffering for the luxury of cashmere

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For a world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion.

Together, we can drive an animal-friendly fashion future. Learn more about #WearItKind.