Wear it Kind
Animal-friendly fashion is the only kind of fashion!
Together we are exposing the cruelty faced by the animals used in fashion and creating a future where great fashion doesn’t cause great suffering. Change is happening thanks to people taking action, and the number of brands moving towards a kinder future for animals is growing all the time.
Let’s create a world where animal-friendly fashion is the only kind of fashion!
Animals Who Suffer for Fashion
Billions of animals are used by the fashion industry every year. Some are caught from the wild, others are kept in factory farms, suffering fear and pain throughout their lives before being cruelly slaughtered when it’s no longer profitable to keep them alive, or when they are big enough for their skin or fur to be used. But it doesn’t have to be this way!
Sheep Wool & Live Lamb Cutting (Mulesing)
Sheep are complex creatures whose needs are often neglected. Widely used across the Australian wool industry, the mutilation practice of lamb cutting causes intense suffering and pain for millions of lambs annually.
Learn more here!
Learn more here!
Fur
In the past years up to 100 million animals are killed for their fur annually. Most are raised on farms, trapped in tiny wire cages and forced to endure a shocking life of cruelty, while millions of wild animals are also caught and killed for their fur.
Learn more here!
Learn more here!
Down & Live Plucking
The production of down feathers for clothing and bedding is a huge industry. Every year, billions of ducks and millions of geese endure brutal treatment to supply down feathers.
Learn more here!
Learn more here!
Leather
Animal skins are prevalent throughout fashion. The suffering these animals face is often appalling and there is zero traceability as to their standard of care. Brutal practices persist within the domestic animal leather industries.
Learn more here!
Learn more here!
Exotic Leather
A life of horror, for some it is ended being skinned alive Such brutal practices persist within the exotic animal leather industries. We can change this!
Learn more here!
Learn more here!
Mohair
Curly haired mohair goats endure repeated exposure to cruel sheering processes and painful mutilations for fashion products.
Learn more here!
Learn more here!
Cashmere
Cashmere goats endure pain and suffering for their fine fur undercoats used in luxury textiles.
Learn more here!
Learn more here!
Angora
Angora rabbits endure a lifetime of torture hidden away for their soft fur.
Learn more here!
Learn more here!
Alpaca Wool
Distress and fear during the shearing of Alpacas for their fine fur.
Learn more here!
Learn more here!
Take Action
There are simple steps we can all take and, together, we can Wear it Kind.
1. Animal-friendly fashion starts with you!
Take the pledge to Wear it Kind.
2. Make great choices
4. Support proactive brands
Use the Wear it Kind Brand Directory to learn more about fashion brands before going shopping.
