Huge success for FOUR PAWS: Armani commits to fur-free policy
FOUR PAWS welcomes decision of globally renowned fashion brand
As a member of the Fur Free Alliance, the world’s largest coalition of animal welfare organisations against the use of fur in fashion, FOUR PAWS welcomes the decision taken by Italian luxury brand Armani to totally phase out the use of real animal fur in its products. Armani will remove all real fur, including rabbit fur, from its collection starting from the fall/winter season 2016. The brand committed to this policy after working with the Fur Free Alliance.
Most fur used in the fashion industry comes from fur farms, where wild animals are kept in small cages and killed by cruel methods that preserve the pelts – such as gassing and electrocution. On top of that, fur production has high environmental costs and health risks due to its chemical-heavy production process.
By committing to a fur-free policy, Armani joins other high-end brands – such as Hugo Boss, Tommy Hilfiger, Calvin Klein and Stella McCartney – and acknowledges the ethical concerns of a new generation of fashion consumers.
Joh Vinding, Chairman of the Fur Free Alliance: “Mr Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.”
Animal friends worldwide will welcome this landmark decision from Armani.
Elise Burgess
Head of CommunicationsM: 0423 873 382
FOUR PAWS Australia
GPO Box 2845
SYDNEY NSW 2001
Main Phone: 1800 454 228
FOUR PAWS is the global animal welfare organisation for animals under direct human influence, which reveals suffering, rescues animals in need and protects them.
Founded in 1988 in Vienna by Heli Dungler and friends, the organisation advocates for a world where humans treat animals with respect, empathy and understanding. The sustainable campaigns and projects of FOUR PAWS focus on companion animals including stray dogs and cats, animals in fashion, farm animals, and wild animals – such as bears, big cats, and orangutans – kept in inappropriate conditions as well as in disaster and conflict zones.
With offices in Australia, Austria, Belgium, Bulgaria, France, Germany, Kosovo, the Netherlands, Switzerland, South Africa, Thailand, Ukraine, the UK, the USA, and Vietnam as well as sanctuaries for rescued animals in eleven countries, FOUR PAWS provides rapid help and long-term solutions. www.four-paws.org.au