"Good On You is my benchmark for sustainable fashion. This means that when I’m given a platform to speak about my choice of outfit, I will have a meaningful story to tell. And it’s powerful.

But I am just one person. In truth, we can all play a part in driving fashion to be more sustainable and ethical. By choosing to wear clothes from labels that embrace transparent, creative and innovative production methods; and by re-wearing, recycling, swapping and thrifting.
Together we are building a bigger, better movement every day."

Emma Watson, Good On You announcement