Sociable, chatty and astoundingly intelligent: chickens are fascinating animals with distinct personalities. Their social and communicative behaviour is highly developed. For example, mother hens communicate with their unhatched chicks whilst still inside the egg. Chickens enjoy spending their time by scratching in the grass, pecking at grains on the ground and taking thorough sand baths.
While humans have been rearing chickens for thousands of years for their eggs and meat, today's chickens are genetically bred for a single characteristic: Layer hens for extremely high egg production, and broiler chickens for fast fattening. Industrial poultry farming focuses on the cost-effectiveness, which results in a miserably short and painful life for these 'high-performance' chickens.